Yasuko Hayata, along with Mariko and Isamu Watanabe, created the YaccoMaricard brand in 1977 when the Japanese fashion industry was blooming.

The first retail store opened in Harajuku district in the center of Tokyo, a burgeoning scene of design talent, which was the birthplace of many fashion designers and labels.

The name YaccoMaricard is a combination of the founders’ first name Yacco, Mari and Ricardo

For over 41 years, the three founders have established YM Fashion Co., Ltd. in Japan as well as attended to take care of YaccoMaricard in terms of design, production and distribution in Japan, UK and Thailand.